Heineken
During the 2024 Champions League semi-final, a Real Madrid fan named Jorge took a phone call just as his team scored, and the clip went viral. For the final, Heineken turned his lucky ritual into an invitation: a phone line stayed open for the whole 90 minutes so any superstitious fan could call in. It received 1,218 calls, 114 answered and 436 voicemails. Cheers to the real hardcore fans.
- Year
- 2024
- Client
- Heineken
- Agency
- LePub