Heineken
In South Korea, Champions League matches start in the early morning, long after bars have closed. Laundromats, though, stay open 24/7. Heineken partnered with WashEnjoy, the country's leading laundromat chain, and broadcaster SPOTV: a time-limited QR code on the washing machines gave fans a free month of SPOTV during the quarter-finals and semi-finals, turning laundromats into late-night places to watch football together.
- Year
- 2024
- Client
- Heineken
- Agency
- LePub
- Awards
- Cannes Lions 2024, Bronze, Outdoor