Heineken
Heineken's UEFA Champions League platform asked a simple question: who is the real hardcore fan? Not only the loudest voice in the stadium, but the people whose love for their team runs through everyday life: the rituals, the superstitions, the songs sung at home or at work. The campaign celebrated that devotion in all its forms, and made football fandom feel fresher and more open to everyone.
- Year
- 2024
- Client
- Heineken
- Agency
- LePub