Heineken
For its 150th anniversary, Heineken leaned into a truth every bartender knows: people around the world get its name wrong. Hoineken, Hieneken, Heiniken, whateverken. Instead of correcting anyone, the campaign celebrated every version, along with all the different ways people enjoy a Heineken. A light-hearted birthday that turned a global quirk into a toast to 150 years of good times, one way or another.
- Year
- 2023
- Client
- Heineken
- Agency
- LePub
- Awards
- Cannes Lions 2024, Gold, Direct
- Cannes Lions 2024, Silver, Direct
- Cannes Lions 2024, Bronze, Creative Strategy
- Kantar Creative Effectiveness Awards 2024