Desperados
The first chapter of Desperados' new global positioning: the beer with Latin vibe. Built for Gen Z and Millennials, the campaign started from music, with an original track by Colombian artist OVY ON THE DRUMS and a high-energy music video at its centre. Around it, the idea ran through the line: out-of-home, an AR Snapchat filter and Avenida Desperados, street parties turning European cities into Latin celebrations.
- Year
- 2025
- Client
- Desperados
- Agency
- LePub
- Awards
- Cannes Lions 2025, Gold, Film Craft
- Cannes Lions 2025, Silver, Film Craft