Samsung
For the Milano Cortina 2026 Winter Olympics, Samsung took its Victory Selfie further. As part of the Open Always Wins platform, athletes on pair and team podiums could capture the medal moment together with Galaxy phones. The launch film follows one athlete's path from early setbacks to the Olympic podium, seen through her eyes and her parent's. Social films with Italian athletes and Team Samsung Galaxy carried the story further.
- Year
- 2026
- Client
- Samsung
- Agency
- LePub