Heineken
81% of people think they drive better than they actually do after drinking. All of them are wrong. Launched at the 2022 Miami Grand Prix, Heineken's global When You Drive, Never Drink campaign showed Formula 1 drivers Daniel Ricciardo and Sergio Pérez on a night out, seemingly driving like professionals after a few drinks. Then the reveal: even the world's best drivers choose a ride home.
- Year
- 2022
- Client
- Heineken
- Agency
- LePub